Storefront Signs

At minimum, your business name needs to be readable from a reasonable distance. Beyond that, it depends on your situation. Key services or products help passers-by understand what you offer. Opening hours and contact details save customers wasted trips. Brand colours and logo tie your shopfront to your other marketing. We help you figure out the right combination for your space rather than cramming everything on.

Depends what you're after. Optically clear vinyl works for graphics that need transparency. Opaque vinyl gives you solid colour and privacy. Perforated vinyl (one-way vision) shows your graphics outside while letting you see through from inside. We match the material to your design goals and how much privacy or light you need.

Inside (first surface) in most cases. It protects vinyl from weather, vandalism, and physical damage, and the graphics still show clearly through the glass. Outside application gives slightly punchier colour and gets used when internal access is tricky or a specific visual effect is needed. But for the vast majority of shopfronts, internal application is the way to go.

Gentle cleaning goes a long way. Mild soapy water and a soft cloth, nothing abrasive. Don't use razor blades near vinyl edges. For external graphics, periodic cleaning removes the dirt and pollution that gradually breaks vinyl down. It's not complicated, just needs to happen regularly.

Absolutely. Cut vinyl lettering leaves most of the glass clear. Partial coverage designs create impact while keeping plenty of light. And perforated vinyl looks solid from outside but lets light and visibility through from inside. Most shopfronts want some balance between signage impact and natural light, and there are good options for hitting that middle ground.

Gloss for bright, punchy colours. Matte for reduced glare and a more understated look. Frosted/etched effect for privacy and a bit of class. Metallic finishes when you want something that catches the light. Each finish changes both the appearance and the practical performance, so we recommend based on your shopfront orientation and what impression you're going for.

UV exposure is the main enemy. We use exterior-grade vinyl with UV inhibitors that resist fading. Worth knowing that north and west-facing storefronts in Auckland cop more intense sun, so they benefit from the higher-spec vinyl with stronger UV protection. Even then, no vinyl lasts forever in direct sun, but the good stuff holds colour for years.